/presentation#market-reality
What Everyone Is Building Today
The market is focused on embedded lending and single-platform capital products.
- Shopify Capital, Stripe Capital, and Adyen Capital each serve their own merchant base.
- Fintech lenders often operate in a single vertical with a single capital source.
- Banks and credit unions still rely on slow manual underwriting cycles.
- Most systems answer whether one merchant qualifies for one provider's product.
- They do not answer which capital source is the best fit for this business right now.